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How To Successfully Work With Your PR Firm in 2018

Mora Communications

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print. 2018 PR Campaign Blog | Copyright © Mora Communications Inc. Media begets media.

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

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Why and How to Switch Media Monitoring Platforms

Critical Mention

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

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How to Choose a Media Monitoring Service

Critical Mention

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. As marketers know well, we live in a multichannel world.

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Uncertainty in the Media Monitoring and Earned Media Market: What It Means For You

Critical Mention

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Please feel free to reach out today. Until next time!

Media 60
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. TV and mobile are almost at parity for both viewing and ad investment. Europe makes up a fifth of the market.

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Four Earned Media KPIs to Track

Critical Mention

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Brand management tools that provide a sentiment score go beyond numbers to help you understand what the overall impact is likely to be. Until next time! Critical Mention. Eric Lebowitz.

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