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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. Organize before you write. PR must function in real time.

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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. It’s a bit of a mouthful, I’m not much for branding features, but it’s how Propel can suggest reporters to pitch as noted above, and it can also be used to assist in writing. The customer service is above and beyond as well.”

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Future of PR: 2020 edition

Stephen Waddington

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

By 2017, he’d built a billion-dollar brand. And in 2017, Unilever bought it for $1 billion. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors.