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8 New Twitter Features for 2016

Cision

In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform. Twitter will allow a lot more characters (rumored March 2016). This is probably not the last ad change that you’ll see from Twitter in 2016. Kim Kardashian West (@KimKardashian) January 8, 2016.

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How to Overcome 7 Top Content Marketing Challenges

Cision

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

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8 Great Linked Tactics for Communicators

PRSay

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Talk Radio + RedditReddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Register by April 22 and save $100. .

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5 technologies that will change how you do PR

Presspage

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Here's the email.

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The Financial Drain of Misinformation

PRSay

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Misinformation campaigns, which use false and misleading information to harm a person, group or organization, damage relationships and erode public trust.

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