The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Data Driven PR. As you can see from the content strategy, it’s all about the data. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. They become less accurate with time, as the system we are modeling does not remain the same. 2008 to 2016 is a long time in the digital marketing world.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MARCH 7, 2016

With a B2C SaaS client, our model helped plan their budget for the year based on performance metrics using analytics data and marketing automation data. We mapped their data to their goals and outlined a strategy for determining what they should do in 2016.

Google 60

Google B2C Analytics Data 60