Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms.

Facebook 60

Facebook Social Media Mobile Video 60

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Reclaiming Social: Content Strategy for Social Media. ” 7.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Dark Social and Influence. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team.

Measurement 60

Measurement Tools Agency Blogging 60