article thumbnail

Prezly

Frederik Vincx

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company. Lead product design and marketing.

article thumbnail

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience.

Trends 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

Brad Marley , Chief Storyteller, Yelram Media . 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. “We are going to see more journalists build their own paid content channels – with or without backing from media outlets. PR grows more in demand.

Marketing 215
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196
article thumbnail

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. And there are some real gems in that certain whitepaper from 2016.

Marketing 107
article thumbnail

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Podcasts are great for the delivery of credible information and analysis, and storytelling. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 174
article thumbnail

The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. — Kevin C Hartman (@KevinCHartman) July 14, 2016. Tried and true storytelling can often be applied to new channels.