Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. She fosters a team dynamic where everyone is encouraged to take on leadership roles.

Industry 130

Industry Travel Education Employee 130

Doctor Spin

DECEMBER 26, 2023

Each of them could easily assume the mantle of leadership themselves—and do a great job. Leadership is about the team’s net output and being of service, nothing more. This time, I’ll try to think differently about setting goals for 2024. In 2023, I’ve been in a position where I’m leading a small group of competent individuals.

Leadership 52

Leadership Blogging Course Resources 52

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. Is LinkedIn something you recommend investing in for founders, CEOs, and leadership? Positional is now live!

Internal 118

Internal International Insurance Insurance 118