Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Doctor Spin

JANUARY 16, 2024

2024, January 13). Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” 2024, January 13). 2024, January 13). 2024, January 13).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 177

Survey Marketing B2B Study 177

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. And so I spent, six, seven years essentially marketing consumer financial products. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. Positional is now live!

Internal 118

Internal International Insurance Insurance 118