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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. Need an extra pair of hands in 2024?

Blogging 121
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198
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Why we know everything – and nothing – about the Met Gala

PR in High Definition

No, it’s high tech Admittedly, technology is not what springs to mind when I think of the Met Gala ( Tyla’s dress crafted out of literal sand for the 2024 event, however, definitely is). But, in reality, technology has always played a role.

Fashion 62
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A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 That recapitalization consisted of a $175 million note payable, due in February 2024, with interest rate alternatives of Prime Rate plus 8.5% That sum includes $2 billion paid up front in cash, $241.5 million paid in stock and $15.9

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: US B2B Tradeshows ). Shifting the live event budget. The media PR salary: $100,000.

Survey 178