Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. Need an extra pair of hands in 2024?

Blogging 121

Blogging Software B2B Survey 121

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

PR in High Definition

MAY 22, 2024

No, it’s high tech Admittedly, technology is not what springs to mind when I think of the Met Gala ( Tyla’s dress crafted out of literal sand for the 2024 event, however, definitely is). But, in reality, technology has always played a role.

Fashion 62

Fashion Reputation Technology Construction 62

Sword and the Script

SEPTEMBER 3, 2019

And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 That recapitalization consisted of a $175 million note payable, due in February 2024, with interest rate alternatives of Prime Rate plus 8.5% That sum includes $2 billion paid up front in cash, $241.5 million paid in stock and $15.9

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: US B2B Tradeshows ). Shifting the live event budget. The media PR salary: $100,000.

Survey 178

Survey Marketing B2B Study 178