Shift Communications

NOVEMBER 24, 2014

How do you use the data to make changes in your business and marketing that are meaningful in 2015? When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. someoneslowmedown! ” Yea baby!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. BORING PRESS RELEASE BINGO IS BACK!

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

SEPTEMBER 20, 2017

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice), and ultimately reverse engineer the value of the impressions and the awareness or perception they created. Measure Perception Through a Survey.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice) and ultimately reverse engineer the value of the impressions and the awareness/perception they created.

Analytics 60

Analytics Measurement Software Advertising 60