Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

PRSay

OCTOBER 12, 2016

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Journalistics

MARCH 15, 2015

Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations.

Trends 56

Trends Big Data Mobile Conference 56

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition.

Ethics 264

Ethics Automotive Technology Conference 264

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

Marketwired

FEBRUARY 16, 2016

In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

PR Conversations

NOVEMBER 27, 2015

I took a few days to round up my thoughts in order to describe to PR Conversations readers the experience of attending the 11th International Conference on Public Relations , held in Tehran in November 2015. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective.

Conference 40

Conference Hotels Internal International 40