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PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships

Shift Communications

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. For good reason: WRIKE’s 2015 project management stats show that 35 percent of failed projects suffered from a change in project objectives. Client relations are not customer service.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. Related: AI in Customer Service: The Race to the Bottom?

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

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Future of PR: 2020 edition

Stephen Waddington

Public service broadcasting is failing to pick up the shortfall. Please keep reading for the full analysis. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Purpose unifies management, employees, and communities. Here are the headlines.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. 5) Alignment of marketing and customer success. December 2015: One Bold Content Marketing Prediction for 2016. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. Honesty and transparency trumps all.