Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Secondly it’s becoming commoditised.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

DECEMBER 24, 2014

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Many mobile brand experiences are lagging far behind. How is your brand performing on mobile?

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Gini Dietrich, Spin Sucks – PR pros must embrace the PESO model. PR is a broad industry that calls on multiple competencies.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. billion in 2014 to 2.17 Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. billion in 2014 to 2.17 Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40