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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? TMI does PR.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Business Plus. Chouinard, Y., & Stanley, V.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

1) February 18, 2014: Enter GTCR . Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 2) April 7, 2014: Vocus. Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ). 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 4) October 22, 2014: Gorkana.