Three cardinal rules of PR that Adidas broke with Kanye West
NewsWhip
OCTOBER 28, 2022
It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Adidas could have seen the hate speech writing on the wall way back in 2013 when they first partnered with the rapper after his split with Nike. Adidas shouldn’t have signed West in 2013.
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