Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million.

Reputation 130

Reputation Viral Employee Customer Service 130

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. Host a charity auction with unique items or experiences related to your business.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Marketing predictions.

Marketing 167

Marketing Employee Content Marketing Training 167