Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. There is no silver bullet, but we can provide some examples, based on recent experiences.

Big Data 92

Big Data Data Publicity Analytics 92

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. It’s all about customer service.

Sports 60

Sports Internal International Enterprise 60

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

JANUARY 12, 2016

More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” . On daily, weekly or certainly monthly basis, the communications shop is plugged into: Internal, executive and customer communications.

Survey 60

Survey Corporate Social Media Media 60