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8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. There is no silver bullet, but we can provide some examples, based on recent experiences.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.

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How to Boost PR Campaigns With Social Data

Beyond PR

Communications teams will also be able to easily access charts and easy-to-share dashboards to visualize social data in the way that matters most to their brand and internal audiences. With the ability to filter this data by any number of custom categories, PR pros are finally able to find the meaning behind the numbers.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. at Social Media Week Berlin in 2013.

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. It’s all about customer service. Ask the right questions.listen.and engage your customers. Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013.

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1.