PRSay

MAY 14, 2021

Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. When she retired from teaching in 2013, Turk was named a VCU professor emerita. degree program at Syracuse’s S.I.

Education 151

Education Journalism Leadership Interviews 151

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It’s a corporate anti-bribery training video about my experience, narrated by a former FBI agent.

Interviews 105

Interviews Ethics Government Internal 105

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

Journalism 40

Journalism Reputation Ethics Corporate 40

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Meet Max Swisher. This one still cracks me up.

Industry 60

Industry Storytelling Journalism Corporate 60

PR Conversations

NOVEMBER 20, 2014

There is commonality in the texts in respect of determining employee opinions, with Earnshaw noting “thirteen well-defined methods” to do this from open-door policies to focus groups, polling and interviews (both spot and depth). They do have a section on qualitative research, although only focus groups are detailed.

Employee 77

Employee How To Internal International 77

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101