Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). You are the media in this example. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52

Mark My Words

SEPTEMBER 4, 2015

Decades of reclusiveness by the author did not harm the sales of her Mockingbird follow-up, as copies of Go Set a Watchman flew off the shelves, as if they were printed in Hogwarts. Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013.

Newspapers 60

Newspapers Print Instagram Twitter 60

MaccaPR

FEBRUARY 11, 2016

In 2013, the Betty Crocker brand of baking and consumer packaged foods went to the Pride festival to celebrate all families - with cupcakes, of course. Featuring a collection of interviews, video booths and film, the video asks one simple question: “What is one thing you want the world to know about your family?”

Brand 48

Brand Branding Marketing Film 48

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows.

Journalism 60

Journalism Wikipedia Film Interviews 60

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Raf recently also got interviewed about this in the Wag The Dog Podcast. Your team needs to keep up with and swiftly respond to evolving consumer behavior. Twitter paid amplification?

How To 60

How To Software System Employee 60