Remove 2013 Remove Consumer Remove Ethics Remove Television
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The Present & Future Tech Trends PRs Should Prepare For

Cision

As of 2013, 3 percent of the U.S. Certain kinds of smart televisions can “overhear” conversations. Embedded IoT systems will likely become as ubiquitous as workplace email and instant messaging and like them, will create a long trail of data, creating a whole new set of ethical and legal responsibilities.

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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades. As these kids grow older, they’ll be less hesitant than previous generations to enjoy branded content, and your brand can lead the movement to sell to this demo ethically. Gen Z splits identities across platforms.

YouTube 111
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 15) Ethics in PR revisited.