Harnessing the Power of Big Data for Public Relations
Waxing UnLyrical
JANUARY 24, 2013
How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.
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