ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. The post Reactive PR Opportunities in Brand Mentions appeared first on Crenshaw Communications.

Brand 160

Brand Branding Viral Crisis Management 160

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Viral Content Buzz. Guest post by: @ Alicia_LW.

Tools 72

Tools Viral Engineering Comparison 72

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed. I remember how vulnerable I felt while job hunting early in my PR career.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

Flatiron Communications

JULY 25, 2014

About 30 of them got back to me…20 of which had good interviews about what they did…12 or 13 were used in the story. When you dig a little deeper, we learned that the photo was not from 2014, but actually from 2013 when there were riots in Sao Paulo. We also can predict which videos are about to go viral.

Airlines 37

Airlines Journalism Twitter Social Media 37