Three cardinal rules of PR that Adidas broke with Kanye West
NewsWhip
OCTOBER 28, 2022
It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. . Her post condemning the brand alone received more than 32,000 engagements. .
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