Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

PR in High Definition

FEBRUARY 24, 2020

After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. Being kind is a long-term investment in your brand. This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense.

Leadership 71

Leadership Reputation Employee Hotels 71

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Still, the cause-related conversations stimulate significant audience engagement and overall support for the brand.

Consumer 65

Consumer Retail Community Company 65

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Notified said it can now monitor brand mentions on TikTok. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo.

SEO 130

SEO Content Marketing Marketing Software 130

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. 2023, December 18).

Wikipedia 52

Wikipedia Reddit Local eBook 52

Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

PRSay

DECEMBER 19, 2018

Brand comebacks. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. Surprisingly, one of the year’s most popular brand success stories — with over 1,000 clicks — was an Inc.

Trends 94

Trends Crisis Corporate Leadership 94

wiredPRworks

NOVEMBER 15, 2016

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. PR = Personality + Reputation . A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online.

Strategy 40

Strategy Marketing Social Media Internal 40

Mark My Words

MAY 24, 2021

In 2013, Teigen publicly called “Teen Mom” star Farrah Abraham “a whore.” The Teigen source admitted that the store brands had their hands forced to sever their relationships with the model after being bombarded by customer complaints on social media. “As million followers on Twitter and 34.8 No one tolerates the idea of a bully.

Instagram 60

Instagram Social Media Video Interviews 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

wiredPRworks

JUNE 17, 2016

A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. at Social Media Week Berlin in 2013. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks. Let’s go!!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

JUNE 8, 2016

With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. at Social Media Week Berlin in 2013.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

JANUARY 24, 2013

Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Big data can “enlighten” stunts – providing the brand with more meaning, longevity, and, ultimately, value. Lighting up” your PR stunt. He is a graduate of the U.S.

Big Data 92

Big Data Data Publicity Analytics 92

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. Hootsuite (2013 – Present). Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

Mark My Words

JANUARY 15, 2015

The analysts at Deloitte reported the Premier League clubs’ revenues broke the £3bn mark in the recent 2013-14 season. Reputation is a major currency in an age where the internet makes the crowd the commentators, and this requires a long-term understanding and not a short-term grab for the toxic fame of celebrity.

Enterprise 60

Enterprise Government Financial Local 60

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. reputation; and. Two factors drove the art market’s resurgence: 1. Theoretical versus practice.

Marketing 87

Marketing Communications Video Reputation 87

Communications Conversations

OCTOBER 24, 2019

Because of this job, I’ve had the opportunity to work with the biggest Fortune 500-level brands in the Twin Cities. I’ve been developing this resource since 2013! I have a reputation as someone who’s connected. I’ve also created and shared more than 350 editions of the Talking Points E-newsletter.

Social Media 79

Social Media Media Groups Blogging 79

Contently - Strategy

JANUARY 9, 2019

Unfortunately for many video producers, some brands can’t see past social video in its most basic form. A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Video isn’t just an optional medium for duplicating the original information.

Video 90

Video Brand Branding YouTube 90

David PR Group

AUGUST 28, 2016

What defines a good college reputation these days? One thing I know for sure is that many of the nation’s thousands of colleges and universities are engaged in a reputational arms race. Along with several Sweet 16 appearances, applications to Gonzaga tripled between 1999-2013. Where can your kid get in? Financier T.

Reputation 40

Reputation Sports Study Education 40

Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. It turned Depp into the mega-star of a blockbuster brand. He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). I was very, very good at it.’ Depp lost.

Film 60

Film Reputation Writing Instagram 60

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. By 2010, more than half of all Fortune 500 companies reported on their CSR activities.

Media Relations 120

Media Relations Trends Media Corporate 120

Mark My Words

OCTOBER 25, 2021

The spats that occurred over the years are too numerous – and perhaps too tedious – to list, but memorable moments include BrewDog calling the ASA “m **s” for demanding the removal of that word from its website back in 2013. Whatever a brand does should be rooted in a more intelligent, bigger strategy. That’s OK.

Strategy 60

Strategy Marketing Insurance Insurance 60

Communications Conversations

JUNE 25, 2015

I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie accounts. For those who have been paying attention, Sharpie has been widely heralded as one of the more progressive and “hip” brands when it comes to social media. And, this from a brand with: 1) 3.6

Social Media 60

Social Media Case Study Media Study 60

Waxing UnLyrical

JUNE 25, 2014

For the most part, brands use it well. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon. Know who you are.

Social Media 83

Social Media Media Viral Tools 83

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. .” So why wasn’t it clear? Surely someone in the Facebook team raised the possibility this might happen, given it’s so obvious to an outsider?

How To 69

How To Crisis Groups Facebook 69

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

David PR Group

JANUARY 21, 2016

For example, on September 11, 2013, AT&T tweeted an image of a smartphone taking a photo of the site of the World Trade Center in an attempt to generate interest in the AT&T brand. The image, sent from the @ATT Twitter ID, said, “Never Forget.” The negative reaction on Twitter was swift. –John.

Television 40

Television Corporate Infographics Radio 40

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. One thing an advanced guide does is give you a bigger reputation as an expert in your field. This will surely build your personal brand and drive thousands of traffic to your website. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing.

eBook 108

eBook Infographics Pinterest How To 108

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81