Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Here are a few ways to do this: 1.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Critical Mention

JUNE 29, 2018

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. To eat or not to eat? Hint: Definitely do NOT eat).

Crisis 68

Crisis Customer Service Video Financial 68

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. Just in case.

Brand 100

Brand Branding Community Wikipedia 100

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Sales is unsure of handing over its customer database for email marketing campaigns.

Marketing 87

Marketing Resources Technology Internal 87

Mindful Marketing

JULY 15, 2015

But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) Every brand must have a crisis communications plan. Customer service has to work to ensure that public messages and brand promises are ones they can uphold and adhere to, and let PR know if they cannot. PR Drives Quality Leads.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. The daily PR duties of monitoring news, blog and social media coverage nest neatly with the process of curating content on social media.

Survey 60

Survey Corporate Social Media Media 60