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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. A division president working for an energy company once told me about how his company requires public affairs staff to actually spend time with their front-line employees.

Ethics 144
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7 Rules for a New Era of Communications

PRSay

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Students write about a current event and critique the assessment. She is a public affairs and media consultant based in Washington, D.C.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I have done a ton of media work as I am the Public Information Officer as well for our agency. and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012.

Education 270
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6 Research-Based Insights About Viral Content

Cision

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Berger, J., & Milkman, K. doi:10.1509/jmr.10.0353.

Viral 120
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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

So it’s been particularly fascinating to watch her navigate that–particularly at Polaris where she started as an interactive marketing communications manager in 2012 and is now a VP! Molly is the chief communications and public affairs officer with Shipt. Her start : Writing intern, Ronald McDonald House Charities.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I have done a ton of media work as I am the Public Information Officer as well for our agency. and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012.

Education 100