PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? Every local PBS affiliate has seemingly been doing marketing for it. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

PRSay

MAY 5, 2016

Our strategy development started in 2012 coming out of the London Games; not only were we looking to maximize the immediate post-Games opportunities, but we were also setting the strategy and positioning for 2016 as part of the conversation. First, all PR starts local. Second, only pitch good stories. Reporters are people too.

Sports 60

Sports Pitching Print Local 60

PRSay

SEPTEMBER 2, 2016

Using local resources is huge. Whether it’s to tweak your pitch. We’re never going back to the same cities on the same schedule. We’re continuously hitting new cities. Your window becomes 10 weeks. Once we identify a city and go on sale, we have 10 weeks to make an impact. What is one piece of advice you would give to PR pros?

Sports 61

Sports Education Construction Television 61