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Managing a Cyber Attack: How to Communicate to Customers

Polaris

Instead of coming clean about the hack when it happened in 2012, the company remained silent. How to Tell Your Customers about a Data Breach. #1 These are words to live by when it comes to issues management and crisis communications. A good plan provides a solid foundation on what to do and how to do it.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. Referenced in this post: 2012.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. 2012 Update. I could only think about when and where the next attack would be. There’s no place like home. Now let’s go home.” they answered.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. 2012 Update. I could only think about when and where the next attack would be. There’s no place like home. Now let’s go home.” they answered.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand. PRSAICON #goingrogue #LRNSMPR. Gina Luttrell (@GinaLuttrell) October 9, 2017.

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How September 11 Impacted PR and Email Communications

wiredPRworks

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Images from each made the annual report with a community theme of new life and recovery. 2012 Update. As time goes on, the memories fade.

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10 Tips to Become More Likeable

Cision

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Want more crisis communication tips?

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