2012 Corporate Newspapers Pitching 
PRSay
AUGUST 9, 2019
You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Then in 2012 they took the company public and revenue actually mattered. And found that some of the very features that make it so popular among young people also make it difficult to use for sharing corporate messages.
Waxing UnLyrical
DECEMBER 11, 2013
Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. 94 crore (~ $15.1M) in FY 2012 to Rs.300 It is rightly said that PR and journalism are interdependent.
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Sword and the Script
OCTOBER 22, 2019
66% said newspapers. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it.
Bianchi Biz Blog
AUGUST 7, 2023
I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. What advice do you have for PR people that want to pitch you?
Communications Conversations
AUGUST 31, 2018
Newspapers are cutting staff. KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. But, in general, reporters don’t want a product pitch on a press release. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada.
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