2012 Content Marketing Media Relations Pitching 
PR in High Definition
JULY 24, 2019
A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Think ‘more than media’. Be curious. It matters that you don’t just give up”. Measure your share.
Sword and the Script
APRIL 10, 2018
In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. That all came crashing down in 2012 and you should read this piece , by Danny Sullivan , the former editor-in-chief of Search Engine Land, if you want to understand why. Why Content Marketing and Public Relations Need Each Other.
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Journalistics
JANUARY 24, 2016
In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations.
Journalistics
JANUARY 24, 2016
In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations.
Sword and the Script
AUGUST 13, 2019
Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 2a) June 2, 2014: Vocus + Cision.
Bad Pitch Blog
OCTOBER 14, 2012
2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' So the following presentation looks at the trends impacting our industry and how to capitalize on them. Comments, sharing and the like are most appreciated.
Communications Conversations
AUGUST 31, 2018
Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. I am now a senior media relations manager at the University of St.
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