Remove 2012 Remove Content Marketing Remove Creativity Remove Storytelling
article thumbnail

Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. creative agency. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Let me tell you about one such story.

article thumbnail

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

article thumbnail

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. I had a non-compete clause so I couldn’t work in this market in TV. You have the luxury of being more creative because you have more time. I am now a senior media relations manager at the University of St.

Media 112
article thumbnail

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

article thumbnail

The 5Ps of Marketing Artificial Intelligence

PR 20/20

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. The insights gained from this research led to the creation of a new framework to help visualize and organize the marketing AI technology landscape— the 5Ps of Marketing AI.