Cision

JUNE 7, 2017

How to Earn Brand Recognition. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment.

Google 319

Google Reputation How To Television 319

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

PRSay

SEPTEMBER 2, 2016

Getting the brand out there and everything that we stand for and everything that we built. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. That’s probably our biggest thing in certainly public relations, and corporate communications as well. We need to get that message out.

Sports 68

Sports Education Construction Television 68

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60