Remove 2012 Remove Blogging Remove Creativity Remove Television
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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

Study 139
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Brands Be the Content Customers Want…Not Next to It [UML]

Sword and the Script

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. 3) Execution of Content Marketing. “No

Brand 60
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. More data has been created in the past two years than in the entire previous history of the human race.

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Why public relations must wake up to wearables

PR Conversations

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction. “Who would want to do that?” Yet here we are.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

First off, thank you so much for having me on the blog for a Q&A. This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories. I had a great time chatting with Chris Yandle and PRSA members on our recent podcast.