Caine’s Arcade: How Powerful Storytelling Can Make a Difference
Polaris
NOVEMBER 20, 2014
In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival.
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