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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival.

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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

What may have been most impressive about the campaign was the surprise factor; Nike had maintained a lengthy silence about Kaepernick, who was actually signed to the brand since 2011, throughout months of protests, quietly re-signing him just before the deal was set to expire. Believe in something.

Fashion 255
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Flash Mobs Go Social in India

Waxing UnLyrical

Here’s another example : a flash mob was organized “just for fun” towards the end of 2011, where nearly 200 people in Mumbai pulled off a four-minute jig at Chhatrapati Shivaji Terminus (where the terror attacks of 2008 began). And in New Delhi, around 50 Delhiites took the city by surprise with a similar tactic.

YouTube 87
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

of households in the US-owned at least one television set in 2011. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities. Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52