Voice assistants: what you need to know for marketing and public relations
Stephen Waddington
MAY 14, 2018
Siri was launched in 2011 on Apple hardware. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Therein lies an advertising opportunity. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows.
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