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What to do with Media Appearances

PR for Anyone

I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.

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The Anatomy of a Sincere Apology

Polaris

Who doesn’t recall the half-hearted mea culpas uttered by BP CEO Tony Hayward following the Gulf of Mexico oil spill in 2010? If you’re apologizing on television, YouTube or in person, your body language will speak volumes to your audience. An important element of conveying sincerity is to look people directly in the eye.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. This is very old – like circa 2010 old. The 10 Most Common Ways Comms Pros are Measuring PR.

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If I Were LeBron’s PR Guy…

David PR Group

After snubbing Cleveland in his much-maligned televised announcement four years ago, how James handles his next move will certainly have an impact on his overall image. With his “Decision” in 2010, James basically performed slow torture on Cleveland fans. What should James do differently from a PR standpoint?

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. Unfortunately, recent history offers other examples of what not to do in a press conference after a crisis. Television images showed the sinking oil rig engulfed in flames and black smoke.

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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. They wanted entertainment, sports and news and, given its portability, the transistor radio fulfilled those needs.

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David Cameron’s TV debate conundrum – what would you do?

Stuart Bruce

In 2010 29.7 There has been a media debate over the last few months, reaching a crescendo this week, on televised general election debates. We had our first in 2010 where the leaders of the three main political parties – Conservative, Labour and Liberal Democrat – did three head to head debates.