The Value of Strategic Communications in the PRSA MBA/Business School Program
PRSay
NOVEMBER 2, 2017
In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. This summer it seemed there was, almost on a weekly basis, some type of crisis — Tiger Woods, Kathy Griffin, United Airlines, Mylan EpiPen or General Mills/Cheerios,” said Oppe.
Let's personalize your content