article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Three major broadcast networks dominated TV. million in 1974 to 24.3

Handbook 191
article thumbnail

Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. million albums.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PRoust Questionnaire: José Manuel Velasco

PR Conversations

Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain.

article thumbnail

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

By now, most people with an Internet connection have at least heard of Kickstarter , the crowd-sourced fundraising site that began in 2008 (and is now joined by a host of other competitor platforms). Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. That’s no longer the case.

How To 81