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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

Handbook 190
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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

What about 2008? million in 2008 and 18.6 The same thing has happened with newspapers. What was the most-watched TV show in 1998? No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively. That was just for fun. million in 2018. And network TV news.

How To 134
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Trends and Best Practices for Media Relations

PRSay

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard.

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Behind the Headlines With Kim Spear

Cision

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. What was it like to work with sponsors during the 2008 Beijing Olympics? But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out.

Local 120
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Tormala, Z.

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In Memoriam: Howard J. Rubenstein

PRSay

Two high-profile events in 2008 illustrated Rubenstein’s influence and media savvy. In an interview with PRSA publications in 2004, Rubenstein said that a career in law wasn’t for him — ditto for the newspaper business.

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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times. Pew Research says newsroom employment has dropped 25 percent since 2008. And one reflection I frequently have is, “What are the bastards hiding?” The Washington Post is expanding its investigative reporting team.