PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. The practice of media relations resides at the intersection of what’s important to the organization and what the media and public value.

Media Relations 196

Media Relations Trends Media Newspapers 196

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Prior to founding Hesser Communications Group, Amy was Vice-President and Director of Media Relations at Ogilvy Public Relations Worldwide where she led the company’s Chicago Technology Practice.

Pitching 52

Pitching Training Radio Media Training 52

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? A well-thought out communication plan can only take you so far. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

Karen Freberg

DECEMBER 30, 2019

I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. I became a social media professor in this decade.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. A half year later my employer was acquired.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By I’d like to believe, PR agencies that specialized in crisis communications can identify here. Then the economy changed.

Agency 97

Agency Trends Marketing Survey 97