PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. Parke Gibson International, in New York in 1960. “He The corporations were in the process of discovering the fact that the purchasing power of African-Americans was just tremendous. We are republishing the article here in honor of Black History Month.

Publicity 157

Publicity Corporate Community Advertising 157

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Corporate communications. Direct advertising. Internal communications. Some have local practices and others are international. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. Holly is now the vice president of corporate branding and partnerships at Polaris. Her start : Special events intern, Science Museum of Minnesota. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

Mark My Words

APRIL 6, 2018

Yet there is little to prepare even the most media savvy executive for dealing with crisis once the internal support network begins to turn on you, with many boards happy to see leaders hung out to dry. The memo from corporate PR is for CEOs is keep heads well below the parapet. There is something regrettable here.

Crisis 60

Crisis Policies Corporate Facebook 60

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Public relations research: An International Perspective, London: International Thomson Business Press. MacManus, & D.

Reputation 52

Reputation Social Media Internal International 52