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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively.

Ethics 64
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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. A bit of the back story.

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Google is Killing FeedBurner Email ; Here are 4 Alternatives

Sword and the Script

Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working. Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold.

Google 109
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Figure 1: How messages travel in networks regardless of traditional boundaries.

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How to Get On in New Communications: Be Nice

ZudePR

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

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Storytelling Returns to Marketing

David PR Group

Here’s a little bit of it: …In 2007, [Levi’s] conducted an extensive “lifecycle assessment” of a pair of jeans to understand the carbon footprint of one pair of jeans and just how much water and energy a pair of jeans “consumes” in its lifetime, from “cradle” (growing the cotton) to “grave” (recycling, reuse, or worst case, to a landfill). …

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12 Secrets To Protecting Your Brand From Celebrity Scandals

MaccaPR

ICON Global CEO Elijah Shaw (left), a Los Angeles-based corporate security and personal protection expert whose clients have included Usher, Prince and Naomi Campbell, adds his own counsel. According to federal law enforcement documents, Subway spokesperson Fogle had begun soliciting prostitutes as far back as 2007. asks Hutton. #7

Brand 48