Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 Or , how are brands finding success on Instagram?

Instagram 120

Instagram Fashion Sports Pinterest 120

PR in High Definition

MARCH 24, 2020

Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. We’ve all heard about catastrophic events that can seemingly break brands in seconds. – Be ready for the unexpected : If you are in a crisis situation, Check out our advice in a few of our crisis guides.

Insurance 73

Insurance Insurance Reputation Policies 73

ZudePR

MAY 31, 2015

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. Move over digital, strategy represents as looming knowledge crisis in marketing.

Marketing 70

Marketing Employee Survey Social Media 70