Doctor Spin

FEBRUARY 22, 2024

[link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. Educate the market and modify perceptions. Increase positive publicity and decrease negative publicity. Source: Public Relations Review 2 Broom, G.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Journal Of Marketing Research (JMR) , 49 (2), 192-205. To share or not to share: the role of content and emotion in viral marketing.

Viral 120

Viral Journalism Advertising Advertising 120

PR Conversations

APRIL 16, 2015

Over time, however, we learned that “toxic, free-market ideology” may do irreparable damage. The question for the perceptive public relator is whether we can agree to align with these thoughts expressed by Albert Einstein: “A human being is part of a whole, called by us the ‘Universe’—a part limited in time and space.

Policies 40

Policies Public Affairs System Government 40

PR Conversations

APRIL 16, 2015

Over time, however, we learned that “toxic, free-market ideology” may do irreparable damage. The question for the perceptive public relator is whether we can agree to align with these thoughts expressed by Albert Einstein: “A human being is part of a whole, called by us the ‘Universe’—a part limited in time and space.

Policies 40

Policies Public Affairs System Web 40

Ethical Voices

MARCH 14, 2022

I started in Washington DC in Public Affairs and Crisis Management. I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. We don’t have as much data as our marketing siblings. Still am a crisis guy and always will be, I think. And we’re really talking about augmentation.

Ethics 52

Ethics Publicity Data Agency 52

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. Jamie Plesser, director-interactive marketing strategy & execution, Allianz. Ryan Arnholt, director-content marketing, Optum. Amy Lewis, president, Renown Marketing. Branden Happel, senior manager-PR/marketing communications, The Toro Company.

Agency 60

Agency Groups Public Affairs B2B 60