Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Journal Of Marketing Research (JMR) , 49 (2), 192-205. To share or not to share: the role of content and emotion in viral marketing.

Viral 120

Viral Journalism Advertising Advertising 120

Communications Conversations

OCTOBER 18, 2016

Anna Lovely, senior communications director, Cargill. Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). Another #client.

Agency 60

Agency Groups Public Affairs B2B 60

PR Conversations

APRIL 16, 2015

Over time, however, we learned that “toxic, free-market ideology” may do irreparable damage. The question for the perceptive public relator is whether we can agree to align with these thoughts expressed by Albert Einstein: “A human being is part of a whole, called by us the ‘Universe’—a part limited in time and space.

Policies 40

Policies Public Affairs System Government 40

PR Conversations

APRIL 16, 2015

Over time, however, we learned that “toxic, free-market ideology” may do irreparable damage. The question for the perceptive public relator is whether we can agree to align with these thoughts expressed by Albert Einstein: “A human being is part of a whole, called by us the ‘Universe’—a part limited in time and space.

Policies 40

Policies Public Affairs System Web 40