6 Research-Based Insights About Viral Content
Cision
APRIL 4, 2016
Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising. Journal Of Interactive Advertising , 6 (2), 30-38. Journal Of Marketing , 78 (1), 1-19. doi:10.1002/pa.1471.
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