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101 Marketers Sound Off in New Digital Marketing Book

wiredPRworks

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ). 2a) June 2, 2014: Vocus + Cision. million about six months later.