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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

Please support my blog by sharing it with other PR- and communication professionals. More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).” Organization Development Journal.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

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Barbie dominates August brand coverage

NewsWhip

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. All in all, not a great month for Nike’s reputation.

Brand 78
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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Please support my blog by sharing it with other PR- and communication professionals. More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).” Organization Development Journal.

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Running Corporate Communications and Social Media

wiredPRworks

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The company’s fees range “from $350 to $600 depending on the size and reputation of the media outlet in which experts are quoted.”. Articles, blog posts and content picks. Its software is sold as a subscription-based service.

Media 106
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The Anatomy of Attention

Doctor Spin

Please support my blog by sharing it with other PR- and communication professionals. More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).” Organization Development Journal.

eBook 52