Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! He is Tom Pick and he’s my guest on this, the 29 th edition of the month Off Script Q&A series.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. Please read the Pitches! Ironically, it was the most emailed article of the day.”. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Publishing: Monday 3:00 p.m.

Study 94

Study Marketing Data Analysis 94

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). The free articles are the start of working relationships and mean I’ve never had to pitch for work, so are worth my time.

Communications 81

Communications How To Blogging Content Marketing 81